Cereal killers: sugar levels to drop for many popular brands

The amount of sugar in many popular brands found on Irish supermarket shelves is set to fall over the coming months. This includes some popular brands such as Kellogg’s, Coca-Cola and Unilever ice-creams.

Kellogg’s plans to cut more than 723 tons of sugar from its cereals — including the likes of Frosties and Coco Pops — next year.

These latest announcements are as a result of the eye opening and popular Sugar Crash documentary presented by Dr Eva Orsmond. The programme investigated Ireland’s unhealthy relationship with sugar. Results illustrated we are the world’s fourth largest consumers of sugar, each of us taking an average of 24 teaspoons of the stuff a day, most of it hidden in the food we eat.

Coca-Cola’s leading products calories was cut by 5 per cent in 2014 and the market-leading brand has promised another drop of 5 per cent over the next decade. Despite the fall in calories, seven teaspoons of sugar will remain in Coke. Furthermore, popular ice creams by Unilever such Ben & Jerry’s, Magnum and Cornetto will have their single portion size reduced to help consumers make healthier choices.

Wednesday, January 27, 2016 - 10:15

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